Style, comfort, sophistication, reliability, even sense of humor, can all be part of a brand's identity. The right imagery can communicate that to your audience even more effectively than copy. We work with you and your team to design photography and video images that communicate your brand's identity and personality to your market.
|Flexsteel IHFC Showroom, 2013|
"When we started working with Mark on Flexsteel's commercial video, he really took the time to understand what we needed from the footage - beyond simple images of the furniture. We began working together on commercial spots, and he started seeing other opportunities to help build our overall image, such as virtual tours of the High Point Furniture Market showroom. He and his crew are fun to work with, and we get great images, too."
~ Justin Mills, Director of Advertising & PR, Flexsteel Industries, Inc.
|South of France - Cote D'Ivoire and Lavender Fields|
|South of France - Vanilla Creme Caramel|
Sometimes a brand needs to feel accessible, more human. In those cases, the situation might call for a little comedy. Everyone dreads taking their car to the shop, right? When G-Force Marketing wanted to lighten the mood with a humorous character for a series of tv spots, Mark worked with them to create the world of "Betchadidn'tknow Guy." He rescues everyday folks from the the hazards of going to the wrong car repair shop, and steers them to the clean, professional dealer of our hero brand. With Mark behind the camera, his team of set designers, stylists, lighting & grip, and camera crew, brought "Betchadidn'tknow Guy" to life and had a blast doing it.
Here are a few behind the scenes photos from that shoot!
|It'd be scary if it wasn't a set.|
|Would you trust this guy with your car?|
|Waiting room from hell.|
|Happily Ever After!|