Everyone knows a picture is worth a thousand words, right? But for your brand, don't you want more than just words?
Style,
comfort, sophistication, reliability, even sense of humor, can all be
part of a brand's identity. The right imagery can communicate that to
your audience even more effectively than copy. We work
with you and your team to design photography and video images that communicate your
brand's identity and personality to your market.
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| Flexsteel IHFC Showroom, 2013 |
Flexsteel
Furniture illustrates both style and comfort in the video that we
produce for their television commercials. The overall production value
sets it apart from much of the stock footage seen in traditional dealer
ads, which communicates to their potential customers that Flexsteel is a
high quality brand.
"When we
started working with Mark on Flexsteel's commercial video, he really
took the time to understand what we needed from the footage - beyond
simple images of the furniture. We began working together on commercial
spots, and he started seeing other opportunities to help build our
overall image, such as virtual tours of the High Point Furniture Market
showroom. He and his crew are fun to work with, and we get great images,
too."
~ Justin Mills, Director of Advertising & PR, Flexsteel Industries, Inc.
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| South of France - Cote D'Ivoire and Lavender Fields |
When
South of France introduced new packaging for their Natural Body Care
products, they needed new photography to further define their soaps and
body washes as exotic and luxurious. Mark worked with them and
production designers at
Ink Photography Productions to create artistic sets to capture the brand's new feel.
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| South of France - Vanilla Creme Caramel |
Sometimes a brand needs to feel accessible, more human. In those cases, the situation might call for a little comedy. Everyone dreads taking their car to the shop, right? When
G-Force Marketing wanted to lighten the mood with a humorous character for a series of tv spots, Mark worked with them to create the world of "Betchadidn'tknow Guy." He rescues everyday folks from the the hazards of going to the wrong car
repair shop, and steers them to the clean, professional dealer of our
hero brand. With Mark behind the camera, his team of set designers, stylists, lighting & grip, and camera crew, brought "Betchadidn'tknow Guy" to life and had a blast doing it.
Here are a few behind the scenes photos from that shoot!
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| It'd be scary if it wasn't a set. |
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| Would you trust this guy with your car? |
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| Waiting room from hell. |
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| Happily Ever After! |
Give Mark a call at the studio to discuss how our photography and video production team can help you capture and promote your brand's identity.
